The making of a web series.

Ever wanted to find out what it takes to write, cast, shoot, edit, and distribute a web series? Well so did we, so we've decided to do it. Follow along with us as we create the pilot episode for Jenn2.0, a show about a young social media consultant attempting to build her brand and define herself in the ultimate connectivity of the Web 2.0 world.

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    Post Production Overview

    I wanted to give you a brief rundown of our post production process and specs. Currently we are editing all of our HD 1080i 60 footage in a Final Cut Pro timeline set to 1080i 24fps. Any motion graphics will be done in Motion or After Effects depending on complexity. Andrew will be doing audio sweetening in Pro Tools and any additional music or sound will be done in Soundtrack. We shot all our footage on the Panasonic HVX200 at the fore mentioned specs except for the ‘opening sequence’ we down res’d to 720p 60 for slow motion a effect. All of our footage has been logged and duplicated to insure security. Our ‘working’ copy is being edited on our Mac workstation and the backup is stored on a 1TB Maxtor hard drive. That’s pretty much the skinny.

    10,000 Hours, Yes, Luck

    I was asked to give some of my views once we wrapped production and nothing out of the ordinary came to mind; however, I do remember feeling a little fortunate. After wrapping production on a project it’s natural for me to spend some time in reflection, decompression and a little self deprecation. Everything went relatively smooth as production goes; we finished on time and got everything we needed. It was stressful and exhausting; still, I couldn’t help but feel a little fortunate, fortunate to be working right now as a filmmaker in new media. This is a great time for young filmmakers; many of the past’s barriers are being torn down for us. Earlier this week I ran across a book review in the Wall Street Journal about Malcolm Gladwell’s new book Outliers. It got me thinking about what it takes to be a successful young filmmaker today in new media. I wanted to share my very limited perspective to anyone just starting out or trying to decide whether or not to make this a career. Read More

    Getting Creative

    The process of making a web series is very entrepreneurial. People have to bring their skills as well as their willingness to help out in any and every way possible. Rob is learning about marketing and I’m learning about tech. Across the board, we’re trying new things to make this as best as possible. Why? Read More

    As you’ve seen, we are using 12seconds.tv to have some fun and communicate some of the things we are up to.  So below you’ll find a quick hello from the fabulous team at NAS.  You’ll find more of our 12seconds videos in the sidebar and on 12seconds.tv here.


    We’re the Production Company on 12seconds.tv

    First Audition

    The first video of our casting process is finally up.  Note to you videophobes: unfortunately, not being a part of the NAS crew I am more likely to make dumb mistakes.  Like posting the interleaved MPEG2 version of this video instead of the progressive version.  I’ll do my best to get this swapped out as soon as I can.  - Rob


    Jenn2.0 - First Audition from Rob Lewis on Vimeo.

    Darren & Rob

    Darren & Rob

    Yesterday Darren (the writer) drove down from L.A. so that we could have an in-person meeting with the team at New American Standard (NAS). We actually met Josh (the producer) through Jenn and things went from there. Jenn was present as well and arrived separately.

    So, here’s what went down. Darren and I made a horrible attempt at video documenting our initial thoughts on the drive over. You guys may see some of this in the documentary footage, but I’m sort of hoping you don’t. Anyway, it took a few minutes after the meeting got underway for us to remembered to fire up the camera again (a room full of equipment and nothing was rolling, heh). So we got the majority of our conversation and, whatever you see of that will hopefully give you an idea of just how “starting from nothing” we are.

    Read More