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Synopsis

Jenn is a web savvy 20-something living in San Diego, California. She is a unique combination of social butterfly and computer nerd who has recently found a way to put that knowledge to use as a Social Media Consultant. Even though she’s dating someone, Jenn has had found it difficult to define the right partner because she can’t yet define herself. Therefore, she pours herself into the network of friends that she maintains across the ether-world of Web2.0 social media applications.

Jenn focuses on the reinvention of herself into a media brand as she produces an online show, “Jenn2.0″. We watch through computer screen, webcam, and candid follows as Jenn struggles to find balance between her online personas and her ever-present reality. Jenn tells her story to the camera, assisted by her longtime friend and video producer Dave, in an introspective show format somewhere between an online news update and a personal monologue.

In the show her personal trials are on view to all in a way that is foreign to many people, including her boyfriend, Ian. Jenn uses every available means to create and appeal to an audience of peers and build herself into a recognizable Web2.0 brand. Her visibility is beginning to pay off as she wins some interviews with local high profile Internet start-ups, but it is also a liability. Flaws that she once almost unconsciously hid now become evident in the brightly lit digital society. Friends and colleagues alike are interconnected and ever-present for her personal and emotional conveyances that travel almost unfiltered through her web of social outlets. Meanwhile, her friend Larissa also competes to build her brand in the same space, albeit with different methods and results.

And, time is a limited currency that Jenn must spend each day to stay just within the limits of information overload; profiles to maintain, statuses to update, blog entries to post, beta sites, web links, comments to answer, new connections, old friends, opportunities, software upgrades, chat conversations, emails, and even phone calls. Real-life friends want to meet while online connections crave attention. Among these conflicts, Jenn will find humor, stress and a little bit of herself as she struggles to determine what is a liability, and what is living.